Admissions Welcome Email Series

Admissions Welcome Email Series

In the fall of 2015, we set up a series of automated email messages with MailChimp that were to be sent to Concord Academy’s admissions email list of prospective students and parents interested in enrolling in the Fall of 2016. These messages built off CA’s positioning statement, and aligned with CA’s web redesign aesthetic ­­— powerful images, simple and clean design, featuring lots of human faces. Our goal was to increase engagement with CA’s prospective families, increase applications, and accelerate the decision to apply.

Below are two sample emails from the series: the introductory email and an email about life on campus. You can preview the full email as it was sent in 2015 by clicking the preview link.

Welcome

Growing Together