At Long’s Jewelers, I managed event planning, advertising, and promotions for retail events ranging from small invitation-only trunk shows to multi-day events that yielded crowds of up to 2000 people.
Boston Diamond Dash
For two consecutive years, I helped coordinate the Boston Diamond Dash in partnership with SCVNGR, a social location-based gaming platform for mobile phones whose mission was to “build a game ‘layer’ on top of the world.” The Boston Diamond Dash was a scavenger hunt for a $20,000 diamond engagement ring in Boston. The event was promoted heavily using radio advertising, email marketing, and social media, and garnered heavy press coverage. Hundreds of couples participated in the hunt by following clues and directions leading to different locations around the city while completing designated tasks. Watch the video to get a feel for the energy surrounding the event:
Wedding Band Weekend
The largest event I planned was Wedding Band Weekend, an annual three-day wedding ring event in which we transformed our flagship location into a venue with wall-to-wall wedding rings with the best prices of the year. Not only did we offer an unprecedented selection of wedding rings for this weekend only, but we also gave away fantastic prizes including all expense paid honeymoons, rehearsal dinners for 10 at a high end steak house, your dream wedding cake, tuxedo rentals, and more. We promoted it via traditional advertising channels such as radio, online, billboard, and direct mail, but also focused on maintaining relationships with customers who had been in to look at or purchase engagement rings and personally inviting them back for the event. Learn more about what made the event such a success in this article by jewelry industry trade magazine, In Store.